In this episode of The Business Narrative, we welcomed Pedro Delgado, CEO and Editor of El Grupo Informático, one of Spain’s leading online media platforms focused on consumer technology. With nearly two decades of experience, Pedro shared valuable insights on technology, content creation, SEO, and why passion matters more than trends or money.

---

From Passion to a Leading Tech Platform

Pedro Delgado founded El Grupo Informático back in 2006, starting with a simple goal: help people understand technology without complex jargon. What began as a free online forum gradually evolved into a full-scale tech media platform.

Today, El Grupo Informático reaches millions of users every month, offering clear and practical advice on smartphones, tablets, computers, and consumer tech—specifically designed for non-technical users. This focus on simplicity is what sets them apart from “geek-heavy” tech media.

---

Smartphone Buying Advice: Don’t Follow the Hype

One of Pedro’s strongest messages was about making smarter buying decisions.

He explained that many consumers make the mistake of following trends—such as buying expensive flagship phones—without considering their real needs. According to Pedro, budget and usage should always come first.

For most users, a mid-range smartphone is more than enough. Brands like Xiaomi and Vivo, including models such as the Xiaomi Redmi Note series, offer excellent performance at a reasonable price point, making them ideal for everyday use.

---

SEO, Content, and the Future of Websites

With El Grupo Informático achieving around 5 million visits per month, Pedro emphasized that SEO has always been critical—and still is.

However, he noted that artificial intelligence is changing how search engines work. Despite these changes, one thing remains constant:
👉 High-quality, useful content always wins.

Pedro stressed that websites should be:

• Clear and simple
• Easy to navigate
• Optimized for mobile users

With nearly 90% of traffic coming from mobile devices, mobile-first design is no longer optional—it’s essential.

---

Long-Term Success Comes from Passion

After 19 years in the industry, Pedro shared a powerful piece of advice for entrepreneurs and content creators:

“Focus on passion first. Money will come later.”

He explained that building a business purely for profit rarely lasts. Genuine interest, consistency, and value creation are what drive sustainable success over time.