In this episode of The Business Narrative, we spoke with Sohaib Qureshi, the founder of FI Marketing Agency, about his journey from a curious teenager to a digital marketing expert running a global business.

Starting Young with a Big Vision

Sohaib began his entrepreneurial journey at a young age. Inspired by the stories of business leaders around him, he became fascinated with how brands generate massive revenue from everyday products. That curiosity led him to explore marketing and, eventually, start his own agency.

Early Challenges in Building a Business

Sohaib talked openly about the challenges he faced in the early days. Like many entrepreneurs, he had to do everything himself from pitching clients and delivering results to managing finances and building a team. One of his key points before you can get clients, you must invest in your own learning and portfolio.

Digital Marketing in 2025: AI and Daily Learning

According to Sohaib, digital marketing is constantly evolving. With new trends and tools emerging daily, the only way to stay relevant is to keep learning. He emphasized that AI isn’t something to fear. It’s a tool marketers must embrace to stay ahead. From automating customer support to analyzing data, AI is reshaping the marketing landscape.

Platform Strategies: One Size Doesn’t Fit All

Sohaib explained that different platforms serve different purposes. For B2C products, Meta (Facebook and Instagram) still perform well. For Gen Z audiences, TikTok and Snapchat are more effective. For educational or long-form content, YouTube remains essential. He stressed that understanding your business goals and audience is key to choosing the right platform.

Why Most People Fail at Running Ads

A major issue Sohaib sees is people running ads without a strategy. Simply boosting a post doesn’t guarantee results. Without the right targeting, creatives, and a clear funnel, businesses just end up burning money. His advice invest in a proper strategy or hire someone who knows what they’re doing.

The Power of Manifestation and Mindset

Sohaib also touched on the importance of mindset. He believes manifestation works but only when paired with effort, consistency, and a positive outlook. Many people give up too soon, expecting overnight success. In his view, true entrepreneurs keep going even when results are slow.

Final Advice for Aspiring Entrepreneurs

Sohaib’s message to those struggling is clear don’t stop. Results may take time, but if you’re passionate and consistent, success will follow. He encouraged listeners to focus less on instant outcomes and more on building skills and long-term value.

This conversation is a reminder that while the road to entrepreneurship is never easy, it’s absolutely worth it with the right mindset, skills, and persistence.